During my time at college I was taught about several different aspects within the fashion would and how every aspect is important for a company to run, these include, Buying and Merchandising, Styling, Visual Merchandising, and PR. As a final project we were asked to pick a company design a range and incorporate all these aspects. I choice the company Juicy Couture were i added a "Sports Range" to their original brand sticking with their themes.
Before you can start designing the clothes and discussing how you will use PR and styling to advertise you need to consider the company, your taken audience and put together a S.W.O.T analysis for the brand
Introduction to Juicy Couture
S.W.O.T Analysis:
Customer Profile
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